Wednesday, December 21, 2011

IF I LIE cover reveal

I have a treat for you guys today - a very special Apocalypsie cover reveal.

Corrine Jackson is a fellow Simon Pulser, and although we've never had the pleasure of meeting in person, I consider her a friend. She is lovely and gracious, talented and kind.

Her debut novel, a contemporary YA titled IF I LIE releases from Simon Pulse on August 28, 2012. You will want to add this one to you TBR list for sure....

The summary:
A powerful debut novel about the gray space between truth and perception.

Quinn’s done the unthinkable: she kissed a guy who is not Carey, her boyfriend. And she got caught. Being branded a cheater would be bad enough, but Quinn is deemed a traitor, and shunned by all of her friends. Because Carey’s not just any guy—he’s serving in Afghanistan and revered by everyone in their small, military town.

Quinn could clear her name, but that would mean revealing secrets that she’s vowed to keep—secrets that aren’t hers to share. And when Carey goes MIA, Quinn must decide how far she’ll go to protect her boyfriend…and her promise.

The geniuses at Simon Pulse have done it again!!!

Tuesday, December 20, 2011

Anatomy of a Book Launch - Part 1

Welcome to my three part series, in which I’ll share the anatomy of my book launch—the specifics, the what’s and the why’s—all in the spirit of paying it forward. I figured, why not share the details. Anyone out there who’s either launching in the near future or will launch one day, could use this as a reference*.

September & October (or 4 months before launch day)

This may be obvious but, be sure you’re everywhere you can be online: goodreads, twitter, Facebook, etc. However, make your presence mean something. I’d rather have a strong/genuine presence in a few key places than be all over the place with a thin/weak presence.

Here are the things I worked on, ordered, and organized in September and October:
  • Worked with Teen Book Scene to have an “early buzz building” blog tour. I can’t sing their praises loudly enough. Visit their site and you’ll see why.
  • Researched bloggers who review books and emailed them with review requests. I focused on those with 1,000 or more followers.
  • Took out a free Craig’s List ad to announce the launch of
  • Contacted my local big city library (Philly) about getting on their author list.
  • Decided upon my book launch venue and got it officially booked.
  • Designed and ordered promotional cards at – My family and I have handed out 200 to date!! 

The front & back of my promo cards - so you can see what I chose to put on there.
  • Designed and ordered car door magnets from – two live on my car, otherwise known as “The Cracked Mobile”. My mom and one of my younger sisters offered to put one on each of their cars. I figured, the more people who see my book cover, the more it increases the chances they’ll see the book “out there” and pick it up.

The magnet on my salty car door.
  • Attended lots of YA book signings at my local bookstores—a great way to network and introduce myself.
  • Joined Rachael Harrie’s Write Campaign and participated in a few blog hops—all in an effort to get my name out there.
  • Attended Philly Lit Night – the West Chester edition. Again, a great way to network and meet fellow writers.
I hope you’ll stop by next Tuesday for part two of this series. Part two is when I kicked it into overdrive and the real work started!

*By “reference” I mean just that—something to refer to. I am in no way suggesting this is a list of musts. Do what you’re comfortable with and what fits into your budget.

Monday, December 19, 2011

Visiting NYC - part 2

I left off right at the good part....

After lunch I spent some time in Simon & Schuster's Studio 4, where, as two cameras rolled, I was asked a series of brilliantly thoughtful questions. Gulp. Luckily, the nice people at S & S gave me the questions ahead of time, so I could come prepared with somewhat intelligent things to say. I have no idea how it'll turn out. All of my extremities are crossed that I don't come off as a bumbling dumb-dumb. I also cut a spot for No Name Calling Week and another one for My Literary Crush.

As we walked through the halls I got to meet people, a whole lot of people--many of whom I've corresponded with via email or twitter. It was fantastic to put faces to names. I was eventually led to a part of the S & S building that's called the Inner Sanctum, where they had people and snacks and my books and signs with my head on them--all waiting for me.
One of the signs they had hanging all around.
Surreal. Wild. Words can't describe.

And then they had me sign books, as in, people literally stood in line and waited to sit across from me and have them sign their book. Having publishing professionals look you in the eye and tell you that your book made them cry or laugh or feel something deeply is way up there on the blow-your-mind scale, let me tell you.

I'd liken the experience to my wedding day, when I floated around in a glorious daze, sort of present and sort of out-of-body. It was kind of like that. All I know is that my cheeks ached after the Inner Sanctum reception ended, much the same as when my wedding reception ended.

A enormous THANK YOU goes out to Annette Pollert--and everyone in that building--for making me feel so welcomed and special.

Here are a few photographs I took while we were up there.

Tune in tomorrow for Part one in my blog series The Anatomy of a Book Launch